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Management Team

Phil Leahy

Phil Leahy, Founder and Managing Director

Phil Leahy has been involved in the online industry since 1997 when he was Vice Chairman for Kiss FM Melbourne. Kiss FM was the first Australian radio station to broadcast live via the Internet (stream) and then to stream video. Kiss FM was also the first station to offer live chat – and one of the first to stations in Australia to set up a website.

In 2002 Phil started selling products on eBay and within five years had become the largest seller on the eBay.com.au platform (measured across all categories). During 2003 he established his own website offering products to Australian & international consumers. In 2008 Phil sold the business to DealsDirect.com.au and shifted his attention towards Online Market Experts and the PeSA Internet Conference.

Farrell Tirtadinata

Farrell Tirtadinata, Consultant

Farrell Tirtadinata has worked in a variety of roles in the Digital Industry for more than 8 years. His focus has been to assist businesses across Asia Pacific to expand, promote and protect their online presence.

Farrell has managed various projects and relationships with organisations ranging from SMEs to ASX200 companies across Australia, Singapore, Malaysia, Hong Kong and China giving him a truly international perspective. He has worked with Westpac, Commonwealth Bank, Webjet, Realestate.com.au, Red Balloon, Woodside, Qantas and others enhancing their online presence by providing innovative and dynamic solutions.

Always passionate, approachable and enthusiastic about the digital industry, Farrell will also take on the role of lead consultant for the blueprint of success strategic outline document that OME provides for numerous businesses to increase their online footprint and market share.

During his free time, he loves travelling, creating and consuming food and beverages, and reading random technology and entertainment sites.

Farrell can be contacted on LinkedIN and email.

Helena Stylman

Helena Stylman, Development Manager

Helena began her career within the Social media and Digital Marketing space in 2009 by bringing together C level Marketing executives from top brands across all industry sectors within North America, to learn about the latest trends and technologies within digital marketing- From there, she played an integral role within the massive growth of the iStrategy Conference and moved to Australia 2 years later to help develop and oversee the iStrategy Conference, APAC.  As the Director of iStrategy APAC, Helena has facilitated relationships between  agencies that have worked with brands including Coca Cola, McDonalds, Westfield’s and America Express, to help educate on  best practices to integrate businesses  online and offline efforts, in order  improve customer experience. Understanding both the Australian and US markets, Helena’s knowledge and passion for the digital space makes her highly effective at building strong internal and external relationships.


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