Why Data Equals Revenue in Retail

Another awesome guest post from our partner Wiser – read on to understand more about the importance of data and how it will improve your revenue!

What is the easiest way to turn data into dollars? Well, the first step is to understand what big data is and what it can do for retail.

OME 1 Why Data Equals Revenue in Retail

You already know that big data is a big deal. While it seems like it might just be the latest buzzword, I’m here to tell you that it is much more than that. The retail industry proves its usefulness each day when it strategically places products often bought together in the same aisle or when websites make spot on recommendations after you’ve added something to your cart. Retail giants, like Amazon and Walmart, have been tremendously successful at boosting revenue, profit, and sales by using big data.

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  • wp socializer sprite mask 32px Why Data Equals Revenue in Retail
  • wp socializer sprite mask 32px Why Data Equals Revenue in Retail
  • wp socializer sprite mask 32px Why Data Equals Revenue in Retail
  • wp socializer sprite mask 32px Why Data Equals Revenue in Retail
  • wp socializer sprite mask 32px Why Data Equals Revenue in Retail
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Networking Tips for PeSA Internet Conference Next Week in Gold Coast!

It’s that very exciting time of the year again, next week is the PeSA Annual Internet Conference. This is THE conference that you would want to go to if you run an Online Store, or have anything to do with eCommerce and the Digital world.

I’ve posted the video on this blog before, but it’s that great that it deserves another post, check out the even highlights of 2013, this year it’s going to be even bigger and better! At OME, we are looking forward to meet with everyone there, learning and listening to the awesome speakers and panelists, and just have a LOT of fun with people who are as passionate about the Online Industry as we are!

PeSA Internet Conference 2013:

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  • wp socializer sprite mask 32px Networking Tips for PeSA Internet Conference Next Week in Gold Coast!
  • wp socializer sprite mask 32px Networking Tips for PeSA Internet Conference Next Week in Gold Coast!
  • wp socializer sprite mask 32px Networking Tips for PeSA Internet Conference Next Week in Gold Coast!
  • wp socializer sprite mask 32px Networking Tips for PeSA Internet Conference Next Week in Gold Coast!
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Why Dynamic Pricing is the Key to Online Retail

Today we have a guest post from one of our awesome partners Wiser! Not many eCommerce companies know what sort of technology is available out there that can help the bottom line, here we highlight the importance of having Dynamic Pricing.

The eCommerce is growing quickly into a $1.5 trillion industry. This means that competition is fierce and one of the keys to differentiation is pricing strategy. Online retailers have been hit hard by the loss leading strategies of giant competitors like Amazon and Wal-Mart, but dynamic pricing can help retailers optimise for profit without having to constantly drop prices.

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  • wp socializer sprite mask 32px Why Dynamic Pricing is the Key to Online Retail
  • wp socializer sprite mask 32px Why Dynamic Pricing is the Key to Online Retail
  • wp socializer sprite mask 32px Why Dynamic Pricing is the Key to Online Retail
  • wp socializer sprite mask 32px Why Dynamic Pricing is the Key to Online Retail
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Advantages of Using Social Media Login for Your Website

Social Media has many uses, one of them is to make it easier for your current and potential customers to easily create a login for your site using their Social Media credential, as seen in the infographic from the people at Gigya, Facebook is still king with 53% of the market share, more importantly this number increases to 77% for eCommerce sites! Other than providing a more convenient way for your customers, what’s more important is the data that this exercise will give you as the website/business owner. What sort of data will you get? Is there any way to determine the trends for your own site and overall online presence? What advantages do you get by collecting, analysing and using this data? What are you missing out on?

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  • wp socializer sprite mask 32px Advantages of Using Social Media Login for Your Website
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Why Choose A Responsive Design For Your Business Website?

As per our blog post back in March, smartphone and tablet adoption has rapidly increased and so has the demand for mobile optimised websites. More specifically, for SEO, which is still a core component of any marketing strategy, having a mobile optimised website has become a must to stay ahead. There are a couple of different ways to ensure that your website is mobile friendly, and you may have heard of the term responsive design being thrown around, so what is responsive design? and why should you consider it for your business? Continue reading

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  • wp socializer sprite mask 32px Why Choose A Responsive Design For Your Business Website?
  • wp socializer sprite mask 32px Why Choose A Responsive Design For Your Business Website?
  • wp socializer sprite mask 32px Why Choose A Responsive Design For Your Business Website?
  • wp socializer sprite mask 32px Why Choose A Responsive Design For Your Business Website?
  • wp socializer sprite mask 32px Why Choose A Responsive Design For Your Business Website?
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Quick Tips for Successful Online Marketing Internationally

The Internet is a great enabler. With it, you’re able to start a business from anywhere in the world. More importantly, you’re able to reach any audience in the world, no matter where your business is located. In this post, we will go into some necessary points to add to your success expanding internationally. Continue reading

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  • wp socializer sprite mask 32px Quick Tips for Successful Online Marketing Internationally
  • wp socializer sprite mask 32px Quick Tips for Successful Online Marketing Internationally
  • wp socializer sprite mask 32px Quick Tips for Successful Online Marketing Internationally
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The Explosion of Mobile eCommerce

While this seems to be like a no-brainer topic, it’s quite baffling on how many eCommerce sites are not mobile/tablet friendly. In this blog, let’s rehash this topic and why now, more than ever, it’s imperative for online businesses to have a mobile presence. Continue reading

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Exciting times at Online Market Experts!

This week commemorates my first full week at OME, having started officially on the 20th of January this year, I had the Australia Day long weekend and some international trips already planned, hence been having short work weeks for the first 2 weeks! (Great time to start!) Continue reading

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Australian wages will be one factor that keeps online cheaper

There are many factors in play when looking at the online and in store price comparison of a similar product; some of these influences receive more media coverage than others – the hotly debated GST debate raises its head every so often; but little airtime is given to factors around retail wages and store opening hours – two major pain points for traditional retailers that make buying online more attractive. Continue reading

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  • wp socializer sprite mask 32px Australian wages will be one factor that keeps online cheaper
  • wp socializer sprite mask 32px Australian wages will be one factor that keeps online cheaper
  • wp socializer sprite mask 32px Australian wages will be one factor that keeps online cheaper
  • wp socializer sprite mask 32px Australian wages will be one factor that keeps online cheaper
  • wp socializer sprite mask 32px Australian wages will be one factor that keeps online cheaper
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Where is Australian Retail At?

Late last year I wrote about the retail revolution that is currently going on – this piece largely focused on the changes to environment that are causing retailers to adapt; the internet has brought on the need for retailers to modify themselves the same way that the industrial revolution created an urban middle class and traders created department stores, or how the introduction of motor cars led traders to build supermarkets. Continue reading

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