Another awesome guest post from our partner Wiser – read on to understand more about the importance of data and how it will improve your revenue!
What is the easiest way to turn data into dollars? Well, the first step is to understand what big data is and what it can do for retail.
You already know that big data is a big deal. While it seems like it might just be the latest buzzword, I’m here to tell you that it is much more than that. The retail industry proves its usefulness each day when it strategically places products often bought together in the same aisle or when websites make spot on recommendations after you’ve added something to your cart. Retail giants, like Amazon and Walmart, have been tremendously successful at boosting revenue, profit, and sales by using big data.
