Category Archives: Online Marketing
Quick Tips for Successful Online Marketing Internationally
The Internet is a great enabler. With it, you’re able to start a business from anywhere in the world. More importantly, you’re able to reach any audience in the world, no matter where your business is located. In this post, … Continue reading
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Posted in OME News & Tips, Online Marketing
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The Explosion of Mobile eCommerce
While this seems to be like a no-brainer topic, it’s quite baffling on how many eCommerce sites are not mobile/tablet friendly. In this blog, let’s rehash this topic and why now, more than ever, it’s imperative for online businesses to … Continue reading
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Posted in OME News & Tips, Online Marketing
Tagged ecommerce, mobile, responsive design, web development
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Australian wages will be one factor that keeps online cheaper
There are many factors in play when looking at the online and in store price comparison of a similar product; some of these influences receive more media coverage than others – the hotly debated GST debate raises its head every … Continue reading
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Where is Australian Retail At?
Late last year I wrote about the retail revolution that is currently going on – this piece largely focused on the changes to environment that are causing retailers to adapt; the internet has brought on the need for retailers to … Continue reading
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Posted in Online Marketing
Tagged Australian eCommerce, Australian retail, Catch of the Day, DealsDirect, eBay, Harvey Norman, Kogan, online sales, Overseas sellers
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Quick Sales to become fee free for sellers!
There is never a quiet week in the online world – this week proves that point extremely well. As many online industry followers were reading with interest the Gray’s online and OO merger and trying to predict the outcome; we … Continue reading
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Posted in Online Marketing
Tagged Australian eCommerce, Australian retail, eBay, Quicksales
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A Huge Day for eBay Australia
For those of you who follow AFL football you maybe familiar with The Footy Show and former host Eddie McGuire opening the show rubbing his hands together saying ‘What a big week in football’ – today I am reminded of … Continue reading
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Posted in Online Marketing
Tagged Australian eCommerce, Australian retail, eBay, eBay strategies, Internet Conference
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Google no longer going to protect trademarks and brands
Earlier today I was forwarded an email by an industry colleague – the email was alerting me to a change in Google’s policy. Announced today Google will no longer monitor or restrict keywords for ads in response to trademark complaints … Continue reading
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2012 eCommerce review and 2013 eCommerce projections
Chris Morley was interviewed by John Lynch of Digital Ministry in December 2012 about the year that was in eCommerce, as well as what to expect in the 2013 year. Chris highlights the importance of service, and the online sellers … Continue reading
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Posted in Online Marketing
Tagged Australian eCommerce, Australian retail, online sales, online strategies, Overseas sellers, You tube
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Search for the Internet business Holy Grail
What do Amazon, Microsoft, Disney, McDonalds, Apple, Walmart, Google, the military; Aliens and China have in common? At one stage or another each of the aforementioned have been touted as being capable of world domination. And in this modern Internet … Continue reading
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Gen Y and beyond will never shop at Myer
ABS retail figures for November were released showing a stark drop in sales for that month – whilst not unusual, it is concerning the month before the biggest trading month, Christmas, that retail figures are not only low, they have … Continue reading
