Social Media has many uses, one of them is to make it easier for your current and potential customers to easily create a login for your site using their Social Media credential, as seen in the infographic from the people at Gigya, Facebook is still king with 53% of the market share, more importantly this number increases to 77% for eCommerce sites! Other than providing a more convenient way for your customers, what’s more important is the data that this exercise will give you as the website/business owner. What sort of data will you get? Is there any way to determine the trends for your own site and overall online presence? What advantages do you get by collecting, analysing and using this data? What are you missing out on?
Looking at the infographic below (reference link here) it is clear that Facebook is still the leader, but you should never discount the others, especially with Google+ following closely globally. With that in mind, the more you use the more data that you will collect and the more choice you’re giving your customers – mind you this will mean that you need more time keeping up with it as well, providing relevant contents on each channel to ensure your users are informed and entertained. Using this properly will create customer stickiness, engagement and advocacy.
The data itself can be used to determine your real target markets, combined with a strong traffic analytics tools, you can start seeing a pattern of your customer’s age, sex, marital status, interests etc. You can then use this to create a targeted marketing plan, whether it is seasonal sales, email marketing, setting up competitions or creating a referral program. Don’t miss out on all the available data that is available, if necessary invoke the help of external resources to crunch it all up for you.
In saying all this, your website should always be the centre of your proverbial web of digital presence. These channels should always be used in conjunction to having an attractive functional website and.
Use the social logins to provide a convenient way for your customers to log in, collect and analyze the data, and make sure it stays in line with your business objectives. Have fun with it, use it in creative ways and you will see an increase your online success!
About Online Market Experts
Online Market Experts are here to help you achieve online success by saving you time, connecting your business with practical outcomes and help you avoid theorists. We are not a sales company pushing a product or range – we serve as a collective of industry experts focused on improving the eCommerce and the digital landscape, offering independent consulting to businesses of all sizes in eCommerce. We learn about your specific needs and goals before presenting recommendations and strategy outlines for you.