Reported today in The Age – is the decision by the ACCC to block the proposed move by carsales.com.au to take over the running of Trading Post from Telstra. The proposed plan was reported by Online Market Experts earlier this year; and it was expected that the team at carsales.com.au would keep the infrastructure and staff involved on the Trading Post site – whilst making those items also available on their own online marketplace quicksales.com.au – based on the decision today the move will no longer proceed.
When OME first reported this move – we were very enthusiastic of the combining of Trading Post and Quicksales – together the sites would have provided an improved buying and selling site and a serious competitor for eBay – who have carved out a place at number 1 shopping site in Australia.
Whilst one can understand why the ACCC blocked the move based on a significant reduction in competition for the carsales website – it appears the ACCC have blocked what would have been more serious threat to eBay occurring. On their own the quicksales and Trading Post sites provide another option for buying and selling online – however they are streets behind the market presence, position and resources of eBay. Placing these two businesses together would have been terrific for the online marketplace space.
As it stands currently based on the ACCC ruling the two businesses will need to forge their own strategies and plans of attack to try and take market share for eBay.