As per our blog post back in March, smartphone and tablet adoption has rapidly increased and so has the demand for mobile optimised websites. More specifically, for SEO, which is still a core component of any marketing strategy, having a mobile optimised website has become a must to stay ahead. There are a couple of different ways to ensure that your website is mobile friendly, and you may have heard of the term responsive design being thrown around, so what is responsive design? and why should you consider it for your business?
According to Microsoft Tag,
“Mobile devices internet usage is predicted to be higher than that of desktop in the year 2014”
Before the rise of smartphones and tablets, web designers only had to check if the website had the same look and feel on different desktop browsers. Since the explosion of smartphones and tablets in the market, designers are facing more options and challenges. At present, there are many more factors that come into play when building a website such as screen-size, click vs touch, orientation and others, while ensuring that the design is appealing and functional. It is integral to your business’ digital presence now to partner up with the right web development agency that understands the technical side, while providing a nice workable website design as well.
What Is A Responsive Design?
Responsive design is web page developed that makes use of flexible images and flexible layouts. The main objective of the responsive design is to build a web page that will automatically adjust the layout depending on the visitor’s device screen size and orientation.
Google is still the king of the online search field, with around 67 percent of the online search market share, and they are known to recommend responsive design. This is because these websites have the one URL and the same HTML for all the devices, hence making it easier for Google to crawl. Additionally, when the content is on the same URL and website it’s easier for the user to share the information with others.
Why Is This Important?
It’s considered that responsive website are expensive. Yes, it is more expensive than the conventional website but it is cheaper than making two websites, that is, desktop website and mobile website. In addition, a responsive website will also cut down development cost and the efforts to maintain two versions of the website.
Since responsive designs are adaptable to the screen size, it ensures that the users (your customers) get the best experience on all devices. Having relatable/familiar design and content will assist visitors to engage through the devices of their choice. Essentially enabling you to only update the contents of the main website without the need of duplicating the work on your mobile site.
As the Internet traffic originating from Mobile devices is on the rise, be it the smartphones or tablets 4” to 12” whatever the size – Responsive design will ensure that your content is easy to view, relatable and have the same look-and-feel as your website when viewed from any device.
Some Interesting Facts:
- 50% of the average global mobile web users now use mobile as either their primary or exclusive means of going online
- There are over 1.2 Billion people accessing the web from their mobile devices
- 57% of users say they won’t recommend a business with a poorly designed mobile website
- Not having a mobile optimised websites is like closing your store one day each week
- 41% of people have used a mobile device to browse for a product after seeing it in a show or advertisement
- 52% of the tablet users now say that they prefer to shop using their tablet rather than their PC
- 72% of the tablet owners make purchases from their devices on a weekly basis
- Tablet users spend 50% more money than PC users
(Sources: Forbes; digitalbuzzblog; bluedogmobilemarketing)
If your website is not responsive, it’s not mobile optimised and this leads to you not providing the customers with the right environment to browse your website. Eventually, you will lose them to your competitors who have already adapted their website to responsive Mobile Devices.
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