There is never a quiet week in the online world – this week proves that point extremely well. As many online industry followers were reading with interest the Gray’s online and OO merger and trying to predict the outcome; we learn today that QuickSales – part of the Car Sales Group will make its marketplace fee free.
The move from the Australian business come less than a month after eBay announced their fee changes, and Quicksales GM James Curtain was quick to acknowledge that today’s timing is no accident in a statement released today, confirming the Australian online shopping and local classifieds site, quicksales.com.au will abolish selling fees effective immediately. “We’re abolishing charges on the same day eBay is increasing seller fees to 9.9 per cent and only a matter of weeks after eBay-owned Gumtree introduced a fee to edit an ad” Curtain stated.
Curtain took a further stab at market leading eBay stating “Unlike our overseas competitors, we want to help Australian online shoppers get the best deal possible. The removal of fees means savings for our sellers, which translates to cheaper, more affordable prices for local customers”.
The move will surely be popular amongst sellers, and some will argue buyers too will see benefit as the removal of fees will allow sellers to keep prices lower – will it be a significant move to take serious market share from eBay. Being part of the Car Sales Group will certainly help drive traffic to the sellers, and we may even see a return of the well put together ‘Need Spare Cash’ advertisements that aired earlier this year.
The move by Quicksales is great for the market in general – it shows that those who operate in the online space listen and move inline with market expectations and rate and desire not typically seen by traditional retailers. Phil Leahy Managing Director of Online Market Experts stated as much in yesterday’s The Australian article attacking the ARA for constantly belittling online sellers despite the high growth rates of online sales “For 10 years, until about two years ago, the ARA used to put out quarterly press releases warning of the dangers of shopping online,” Leahy said.
And all of these moves come one day after perhaps the biggest online merger in Australian history – with the successful online operation OO.com.au being taken over by Gray’s Online – a company who have lucratively shifted their focus from traditional in person auctions to an online format over the past 5 years, also expanding on their options for customers.
Many within the industry have used the OO model as an example of the efficiencies and reach possible of an eCommerce only operation, their flourishing base on eBay allowed them to create their website and further enhance their offerings. With Quicksales deciding to abolish selling fees – they open the door for more businesses to present in the manner that OO and others have made triumphant.