Home » Large Businesses » Large eCommerce Website

eCommerce Website

For our enterprise clients, we represent Ecommerce Partners, a world leader in providing best practice Ecommerce websites and solutions. 

Ecommerce Partners Research & Strategy

Combining Visual Appeal and Utility

Creating a user-friendly website is crucial for attracting customers in the rapidly growing and highly competitive world of online business. The old adage, “If you build it, they will come,” no longer holds true today. In the midst of aggressive competition, it is vital to be aware of certain elements that make a website successful in attracting and converting visitors into buying customers, including:

·      Key elements that speak of your brand

·      Ease of use and clear navigation

·      Search optimisation

Reflecting your Brand

Visually and descriptively, an efficient and robust website includes features that speak strongly about your brand. Key elements include your logo, tag line, photos, videos and your marketing copy. At first glance, users should readily identify what your site is all about and why they should be there in the first place. Alongside this, streamlined usability should be carefully weaved into the structure.

Easy to Use and Navigate

Establishing elements that effectively attract users to and within your website is only half the battle. Ease of navigation is essential. Links to key pages should be readily identifiable. The texts within every page should also flow smoothly so that they are easy to read and useful for influencing the customers’ buying behaviour. If your site sells products and services, make it easy for customers to find the Buy Now or Subscribe button.

Optimised for Search

Optimising a site for search engines like Google and Bing is a technique that makes your business relevant to your target audience. It’s essential that the keywords your customers use to find your business are strategically placed within key areas of your site. Also, as part of Google’s ranking factors, you need to be sure that your site is properly designed and that it’s optimised for fast loading. Creating a site that is truly optimised for users and search could be a daunting undertaking. But with the right solutions partner, these elements will be effectively integrated into your site’s architecture so that your site will perform the way it’s expected to.

Online Market Experts as Your Online Solutions Partner

At Online Market Experts we take pride in our 10 years of experience in online sales. Our customised approach allows us to truly understand what our clients need and how we can satisfy those needs in a fast and efficient way. We will work closely with you so that your business will have all the bases covered.

To find out more about how we can help you develop a site that is highly customised according to your requirements, contact us today at +61 3 9505 9988.

 

Copyright © 2008-2012. Online Market Experts. All Rights Reserved. Follow Us: Facebook Linkedin twitter You Tube contact us McAfee SECURE sites help keep you safe from identity theft, credit card fraud, spyware, spam, viruses and online scams