Creating a user-friendly and optimised website is crucial to gain more customers in the ever growing competitiveness of doing business online. The old adage that states “If you build it, they will come” no longer holds true today. In the midst of growing competition, you have to be aware of certain elements that make a website successful in attracting and converting visitors into buying customers.
When building a site for your business, there are certain elements to consider such as:
· Key elements that speak of your brand
· Easy to use and navigate
· Optimised for search
An efficient website includes features that speak strongly about your brand. Your website plays an integral part in your branding efforts. Some of the key elements of your site that should be created with your brand in mind include your logo, tag line, photos, videos and your marketing copies. At first glance, users should readily identify what your site is all about and why they should be there in the first place. While your site needs to reflect your brand, usability should be carefully weaved into its structure.
Having elements that effectively attract users within your website is only half the battle. Users must also be able to navigate around your site easily. That’s why user-friendliness should be carefully considered when creating a site. Links to key pages should be very easy to find for customers such as the About Us page, Products and Services and Contact Us page. The texts within every page should also flow smoothly so that they are easy to read and useful for influencing the customers’ buying behaviour. If your site sells products and services, make it easy for customers to find the Buy Now or Subscribe button.
But there’s another extremely important element that your site should have to make it visible online.
By optimising your site for Google, you will make your business visible for the right customers. Optimising a site for search is an effort that makes your business relevant to your target audience. You need to be sure that the keywords your customers are using to find your business are strategically placed within key areas of your site. Also, as part of Google’s ranking factors, you need to be sure that your site is properly designed and that it loads fast. However, creating a site that is truly optimised for users and search could be a daunting undertaking. But with the right solutions partner, these elements will be effectively integrated into your site’s architecture so that your site will perform the way it’s expected to.
At Online Market Experts we take pride in our 10 years of experience in selling online. Our customised approach allows us to truly understand what our clients need and how we can satisfy those needs in a fast and efficient way. We will work closely with you so that we can have all the bases covered.
To find out more about how we can help you develop a site that is highly customised according to your requirements, contact us today at +61 3 9505 9988.