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Pay Per Click Management

Pay per click (PPC), also known as Cost per click, is one of the most profitable methods of advertising around. PPC works on a simple advertising strategy - you pay only when a customer sees your advertisement and clicks on it. At Online Market Experts, our dedicated team will work in collaboration with clients to market their online business and increase their ROI.

What is PPC?

1)    Advertisers create custom ads and bid on keywords that they think that their target market will be searching for online.

2)    When a web users search keywords matches up with one of the ad keywords the customized ads will appear as “sponsored links” or “sponsored ads” next to or below the query box on a search page.

What are the Benefits?

Cost Effective: PPC is one of the most cost-effective methods to market your business online. The great thing about it is that there is no upfront cost. In other words, you only pay after a visitor clicks on your ad.

Control & Flexibility: As a business you have complete control over how much you are willing to pay for increased traffic. It is easy to place bids based on your goals and budget.

Measurable: “If you can not measure it, you can not improve it”   Lord Kelvin

Pay Per Click Management

Unlike other forms of advertising PPC is directly measurable. This is of great benefit to advertisers as it allows them to gain insights into keywords and adjust campaigns accordingly.

Reach: PPC advertising allows businesses the opportunity to gain exposure to a world audience. It gives you the tools to target different countries and regions in different languages and at different times.

Relevancy: The common misconception among inexperienced online advertisers is that high number of keywords + high volume traffic = high volume conversions. This could not be further from the truth.

Lets say your website offers school books. For many beginners the first keyword they start with is ‘books’. The term seems relevant and receives huge search volume - which is good right? ... well, not so much. They forgot to ask the question, how many types of books are out there? Fiction, gardening, cooking… You could potentially spend hundreds of dollars before seeing a conversion.

The key is relevancy. In order to increase conversion rates on your site both the keywords and landing page must be relevant to the users search query. Businesses must also remember that no search engine marketing (SEM) campaign is complete without Search Engine Optimization (SEO)

Reporting:  A significant benefit of PPC is the accuracy of campaign data accumulated from day one. This data can be viewed online and on-demand to give you solid and transparent reporting.

Why choose Online Market Experts?

Although Google, Yahoo! & Bing make it easy for business owners to set up a PPC campaign on their own, competing against professionals can see that their budget is quickly burnt with no results to show for it.

At Online Market Experts we provide a great deal of attention and know-how in managing PPC campaigns so you get the most out of your budget. Businesses can leverage from our experience to minimize their risk and get results.

Contact us today and learn more about how Online Market Experts can help your business succeed.

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