We’re one of the few outsourcing specialists in Australia that operates a successful Marketplace. OME Outsourcing was founded by the team at MedCart Australia. Positive feedback from our seller community for our offshore team and demand for scalable professional services that understand online retail drove our formation.
ABOUT US
Phil Leahy, Founder
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After selling his business in 2009, Phil shifted his focus to organizing conferences for the retail industry in Australia and the USA. He is also the co-founder of the VIP Awards (Vendor in Partnership Awards), which kicks off Retail Week in New York each year.
In October 2020, Phil launched MedCart, and in October 2022, his conference and events business, Retail Global, was acquired by Maropost.
Phil now dedicates his time to the MedCart Marketplace & Online Market Experts Outsourcing and serves on various advisory and board roles, leveraging his wealth of experience to contribute to the industry.
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Now a director at MedCart, Annabel is involved in training and onboarding new team members in sales and customer support. She also oversees the marketing and merchandising teams.
Annabel believes that effective communication and understanding are crucial for unlocking the talent in the Philippines and matching individuals with roles they excel in and enjoy.
Annabel Taig, Director
MEET THE TEAM
Maria Gernie Balbin, General Manager
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With years of proven success in this dynamic field, she has honed her skills in team leadership, operational management, and client satisfaction and retention.
"My leadership style is characterised by a focus on collaboration, communication, and continuous improvement. I believe in empowering my team members to excel in their roles and fostering a culture of innovation and excellence.
As General Manager of OME, I am committed to driving the company's growth and success. By leveraging our team's expertise and staying ahead of industry trends, I am confident that we can continue to provide unparalleled virtual assistant services to our clients and achieve our goals."
David Laude, CTO & Data
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David brings a strong background in e-commerce, data quality, and technology leadership. Before stepping into his role as Chief Technology Officer and Data Quality Analyst at Medcart, he drove quality initiatives and process innovations for his previous company, which provided solution support to online merchants across Australia.
His expertise spans product data management, website development, API integrations, and SEO; enabling him to create scalable systems that deliver both operational efficiency and business growth.
“My leadership philosophy is centered on innovation, collaboration, and precision. I focus on building solutions that not only address immediate challenges but also anticipate future needs. By equipping teams with the right tools and fostering a culture of accountability and continuous improvement, I help businesses unlock their full potential.”
As CTO, David is dedicated to advancing Medcart’s technological capabilities and safeguarding data integrity across all operations. With a vision anchored in growth, optimization, and customer success, he plays a pivotal role in shaping the company’s evolution in the competitive e-commerce landscape.
Eena Nicole Enad, Training Manager
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With a diverse background spanning data management and optimization, merchandising, email, and social marketing, Nicole possesses a multifaceted skill set. Her extensive experience in these areas provides her with a deep understanding of how operations function, both from the perspective of a seller and a marketplace.
Nicole's versatility and adaptability enable her to support clients across multiple fields effectively. Whether it's devising strategies for data optimization, implementing merchandising tactics, or crafting compelling email and social marketing campaigns, Nicole's expertise ensures that clients receive tailored solutions that meet their specific needs.
In her role as Training Manager, Nicole leverages her comprehensive skill set to empower teams, enhance operational efficiency, and drive organizational success.